Mission
It has always been our driving force—first in our own IT company, and now as a platform for others. With StoryYo, we create a space—both in person and online—where leaders come together to connect, create, and grow. It’s not the logo but the leaders themselves who take center stage in our thought leadership approach.
Leadership
Looking for an experienced StoryMaker to interview you to sharply capture your vision? Our storyYo moderators guide the entire process - from an engaging interview to a powerful end result.
Effy ShkuriCo-founder
Effy Shkuri is an experienced tech entrepreneur. A pioneer in collaboration technology, he saw the power of user adoption in a world still focused on technology. In parallel, he started LeadBuzzer, a lead-sharing platform for sales professionals. In 2019, he launched TheNextSales to build the playbook he missed as an IT entrepreneur himself. As co-founder and vodcast host of StoryYo, he engages in conversations to gather the commercial best-practices that matter.
Hendrika WillemsePartner
Hendrika Willemse is a speaker, author, podcast host, high-performance enthusiast and expert in sales and mental performance. A three-time world karate champion, she knows better than anyone what it takes to win, and her mission is to bring that winning mindset to the corporate world. In her vodcast, she talks to sales leaders and unravels the golden formula for sales growth. What does a sales organization really need to soar to great heights
Sjors BrulCo-founder
Sjors Brul is a serial entrepreneur with a background in hospitality and IT. In 2022, he sold his IT company, Sbit Hospitality ICT Services, to the private equity firm Your.Cloud, where he now operates as portfolio director Hospitality. He then founded SoftCollect, a software company specializing in data lake solutions for the hospitality industry. At StoryYo, he leads conversations as a vodcast host, at the intersection of Hospitality & Tech.
Vision
Inspire entrepreneurs and their teams to share their stories. Their vision, doubts, successes and insights have the power to move not only themselves, but also their company and network.... Within three years, we aim to give 1,000 entrepreneurs a stage to increase their impact.
Team studio experience
Our studio production team helps you capture your story powerfully and authentically. We combine strategic insight with creative storytelling. Together, we create impactful content that truly resonates.
Nikola RakicProducer
Steven StavingaAssistant producer
Nikki van der WalProject manager
Niels VisserVideo editor
Stefan ManderslootSenior Producer
Alwin Brandt Corstius3D designer
Vanessa ChristinaVisage
Lorenzo SmitVideo editor
