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StoryYo

Approach

Thought leadership doesn't come about simply by creating more content. It starts with a clear vision and a video marketing strategy that ensures you’re always top-of-mind. At StoryYo, we don’t start by looking at what you can publish, but rather at how your perspective creates value at every stage of the buying process.
Our approach
Step #1

Map the key questions

Determine how you can make a difference as an organization. Go from content creation to answering your prospects' most important questions and become the thought leader for your prospects and customers.
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Step #2

Who can best answer these questions?

Truth is in the conversation We believe video is the best form to start your content strategy because we capture your truth in just 2 to 4 days a year. The form we choose for this is the Q&A or a video podcast.
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Step #3

Showing expertise

Invite colleagues who have the expertise to answer prospects' most important questions. Consider the entrepreneur, vendors, consultants and vendors or partners you work with.
Step #4

Multiply & promote

Get the most out of 1 day in the studio by multiplying video content to blogs, LinkedIn posts, white papers and other relevant content for maximum impact. Below is an example of our best practice.

12 x LinkedIn posts

Share each video as a separate post to stay consistently visible and inspire your audience with valuable insights. From just one day of shooting videos in our studio, you can get enough content for 12 LinkedIn posts.

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Step #5

Start measuring

Wat is de beste manier? 80% van je doelgroep gaat niet op zoek naar jou, maar komt je tegen. We focussen onze promotie strategie dan ook vooral op de kanalen die deze visie ondersteunen. In de praktijk betekent dit vaak een LinkedIn first strategie met veel aandacht voor video marketing KPI's.
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